Yes, We got Published… Surabhi’s Floral Jewellery is not only being loved by brides but also Wedding Vows is loving it (A PAN INDIA MAGAZINE). In case you buy a Wedding Vows Magazine -VOL3 | ISSUE6 | AUGUST 2013. You can read my interview and see some of designs …
Wedding Vows is a Magazine committed to spread information about weddings and upcoming designers. It’s a great honour to be featured and being interviewed by the magazine as a designer working on Floral Jewellery.
Below are the scanned copies.
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| The Cover of the Magazine with Parvathy Omanakuttan. |
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| Wedding Vows Magazine -VOL3 | ISSUE6 | AUGUST 2013 |
“Interview taken by Arwa Hamzaa copywriter from the Wedding Vows Magazine”
1. How did you get into floral jewellery design?
I saw a lot bollywood beauties dressing up with floral Jewellery on their Mehendi day. One of the most talked about wedding was of Aishwarya Rai in 2007 and I think she looked really pretty dressed up in floral jewellery more over it was a gift from her in – laws which was a very beautiful gesture and on my wedding 2010 I was planning to wear floral jewellery however I was not able to find anyone who would design it for me. It was in 2012 that I got the idea for floral Jewellery for my sister- in- laws mehendi and I contacted some Floral Jewellery designers, they were surprisingly overpriced. So, I thought that I would rather design floral Jewellery myself and I got Floral Jewellery made as per my requirement after that I posted the pictures of the event on my blog sparklewithsurabhi and compliments poured in. Many would be brides contacted me to design their floral Jewellery for them.
I am an accidental Floral Jewellery Designer and I am also a Fashion Designer and I run a Boutique called “Ambiance Kreators” with my mother- in- law Mrs. Mohinder Kaur Lal in Sarv Priya Vihar, New Delhi. We Specialise in Bridal Couture and Western Wear. After continuous calls and compliments I thought why not make Ambiance Kreators a one stop shop for brides? And decided to start designing floral jewellery for Brides as well by the brand name “Surabhi’s Floral Jewellery” as Surabhi means Fragrance of a flower and that’s also my name.
2. What do you love most about designing and creating your own floral jewellery?
Every Individual is Unique and hence every bride wants to look unique on that particular day. The best part about designing floral Jewellery for a bride is to enhance the uniqueness of the bride through floral jewellery which adds to her eloquence. I get to design it for a special bride and make her feel really happy. “Spreading joy is truly is the most beautiful feeling in the world!”
3. What are some of your favorite flowers to work with and create with?
Dodi and Mogra are my forever favourites as they look pretty on any bridal outfit or any colour combinations. They look extremely delicate in any kind of setting with any kind of combination of flowers.
4. What is your process in creating these pieces?
First of all you have to make sure what the bride would like to wear. If she wants to look very traditional or she would like to experiment with colours and designs. For fresh floral jewellery you need craftsmen who can understand your designs and bring them to reality each and every piece of flower needs to be beaded carefully along with crystals, pearls or golden beads. This is a very long and laborious process. Since the design is very intricate and delicate it requires a lot of hard work and patience above all it requires a vision that can be brought into reality.
5. Where do you get the inspiration for your designs?
If you carefully notice pictures of our Hindu deities, you will see that they are always adorned with the most beautiful floral jewellery pieces. Nature in itself is very perfect if we stop and observe the beauty around us it is very inspirational and flowers as it is are very beautiful and they require vision to make them even better.
6. What have you learned over the course of being a floral jewellery designer?
Floral Jewellery has many dimensions that can fit into different events one must choose very carefull y which flowers are fitting for the occasion now; we in Delhi for example have extreme weather so we have to choose many aspects such as life of the flowers, the time of the occasion, and for which occasion. In the process we have learnt that these attributes are very important for floral jewellery.
7. If you could sum up the look and aesthetic of your designs in three words, what would they be and why?
Beautiful, Simple and Pious. Beautiful because they good to look and complement any wedding attire whether western or Indian, Simple because they enhance the beauty of the bride naturally and Pious because they are pure and the make environment fragrant and happy.
8. Do you envision people wearing your jewellery when you work on designs?
Yes, it very important to know that how the bride would want to look like and what is her mindset ; Also what her wedding outfit is and colour combinations are like and then the designs are created.
9. How are brides responding to this new trend in jewellery?
Brides are extremely excited about floral Jewellery. I have been receiving calls and e-mails and from all over the country and even some who live in abroad and are planning to get married in India. They want to know how these designs will look like and how much would it cost them. I am very inspired by the response that I am getting.
10. Is any particular flower or design in vogue with brides this season?
Dodi flowers with beads will remain always in vogue also Carnations with beads look extremely beautiful. Some of the brides are looking forward to wear tiaras, crowns or floral Headband & floral chains instead of Mang tikka this season.
11. Do you think this new trend will catch on with the brides in the future?
This is not a new trend it was always a part of culture however people forgot and now they have realized what our traditions are. It is mentioned in Ramayana that when Shri Ram, Laxman, and Sita were sent to a exile for 14 years. They were devoid of worldly pleasures and sita ji used decorate herself with floral Jewellery which she used to bead every day.
Today, more brides are interested to wear floral designs made with fresh or artificial flowers. In the future floral jewellery made with artificial flowers will turn out to be a cheaper alternative. I am currently working on a few designs but at them same time they can never take the charm of the real floral jewellery.
12. For what functions do brides usually wear floral jewellery?
Mehendi is the most popular event for Floral Jewellery also Haldi won’t be a bad idea but it is better not to wear fresh floral jewellery on that day as they can get spoiled by haldi or ubtan also Sangeet ceremony is a good idea.
13. What are some new pieces you are working on?
I am working on artificial floral Jewellery as they are more colourful and cheaper alternative to fresh floral jewellery they look pretty much the same in pictures and sometimes even better than fresh floral jewellery and off course since they won’t wilt you can keep on repeating them on other events in family. You can try multiple colour combinations with them and also bead them with crystals, Pearls and Multi coloured beads, Swarovski’s can also be used. Also I am working on crown and floral headbands made with fresh flowers as some of the bride wanted to add a vintage look to her attire.
14. What are your plans for the coming future?
I am planning to add beaded floral Jewellery with semi precious and precious stones in future.
15. What is the best compliment you have received for the jewellery you make?
One bride said “Wow, now I feel like I am getting married.”
16. How is floral jewellery different from gold? As in why do you think it looks better or why do you think brides would prefer it over traditional gold jewellery?
Floral jewellery can be made to order as you require and can be crafted very beautifully but there are limitations since you working with flowers it cannot be crafted like gold nor can it ever be as costly as gold is. Brides like floral jewellery because it creates a blooming environment and makes the bride feel very special. Many of times brides do say that they didn’t even feel like that they are getting married till they got to wear floral Jewellery.
Floral Jewellery is not supposed to be worn on the wedding day. It is recommended to worn on Sangeet Or Mehendi functions but as you see on many wedding events brides who wear floral jewellery tend to look prettier in pictures and you will witness that floral jewellery usually overpowers the glitz and glam of gold because of their strong and vivid colours.
In the end I would like to say that “You can wear gold everyday but can you floral Jewellery every day?”
17. Is it feasible?
On occasions such as wedding’s it is feasible and that is why there is huge response from would be brides.
18. What is the advantage of wearing floral jewellery at weddings?
The advantages are that they stand out with bold colours, they spread fragrance and the bride gets to wear her own unique design which is the expression of her own feelings and we feel extremely delighted when we see joy and happiness on their faces and that is a big satisfaction. Overall wearing Floral Jewellery for any bride is a memorable experience. “Believe me I have been there and I still remember that day when I wore floral jewellery it actually makes you look like the prettiest girl around and I haven’t forgotten a single moment! “ and after seeing my pictures on the blog compliments poured in from all around the world and that inspired me design floral jewellery and now I am not only designing apparel but also floral jewellery for brides making Ambiance Kreators and Surabhi’s Floral Jewellery a one stop shop for would be brides.
I am sure you will love reading more about floral jewellery in the magazine itself. This Issue is Available on stands throughout INDIA this month for 100 INR.
It’s a great honour to be featured and being interviewed by the Wedding Vows Magazine as a Designer working on Floral Jewellery. Thankyou Arwa and Wedding Vows Magazine!!
Below are the Digital Copies.
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| Front Cover (Digital Copy) |
You can get your digital copy of Wedding Vows and All Your Favourite Magazines at www.magzter.com and www.readwhere.com
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Rating: A+; Love the magazine paper and printing quality much better than Femina and Vogue.
Regards,
Surabhi
Sparkle With Surabhi 
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